MOURAD ELSHEREI · for Zendo
Application memo
TO
Zendo · founding team
FROM
Mourad Elsherei
RE
Founder’s Associate · Product & Ops
DATE
4 July 2026

A cover letter can’t show you how I’d run a PoC. So I built this instead.

I don’t come from energy, and nothing here pretends otherwise. Instead, this memo walks through how I’d scope and run a customer PoC for you, with each judgement call tied to something I’ve actually done.

01 / The PoC plan

How I’d scope and run a customer PoC.

The customer below is invented. The method, and the evidence in the margins, are not.

// the setup · customer invented, numbers illustrative
A UK COLOCATION OPERATOR · ~100 MW GRID CONNECTION

On paper the site is full: capacity contracted out, AI tenants being turned away. In practice, metered load peaks in the low 60s. A bigger connection is quoted years out, so the gap between paper and practice is dead capital. The question the customer would pay to have answered: how much more load can we safely host on the connection we already have?

That’s the question I’d anchor the PoC to. Not because it’s the easiest one, but because it’s the one with money already riding on it: a PoC that answers a question the customer was already asking doesn’t need to be sold twice.

Fig. 01 · The hypothesis this PoC exists to test
a representative day · MW · illustrative

My back-of-envelope for the first scoping conversation: a hard connection ceiling, an untouchable reserve, and between them the band this PoC exists to size. Drag the slider to see why that band is worth eight weeks of anyone’s time.

Illustrative model: where a data centre’s stranded capacity might sit across a day Actual IT load stays well below the grid connection ceiling. Above the load sits an untouchable protected reserve, and above that a band of headroom held back by static operating limits. Raising the forecast driven ceiling releases capacity from that band without touching the reserve. GRID CONNECTION · 100 MW RECLAIMABLE HEADROOM PROTECTED RESERVE · 18 MW 92 MW 0 50 MW 00:00 12:00 24:00 TIME OF DAY
Actual IT load Protected reserve · never sold Reclaimable band · held back by static limits Grid connection ceiling

< drag > or use the buttons: raise the operating limit and watch what comes free.

LESS MORE
OPERATING SOPHISTICATION · FORECASTING CONFIDENCE
Capacity reclaimed
12 MW ( ~12% of connection )
~ a 12 MW AI deployment
on the connection they already have

Illustrative and directional: my own model built from public material, not Zendo’s numbers. I’d expect the founders to redline it in the first conversation, and the plan below assumes exactly that.

// known simplificationThe chart holds the protected reserve fixed as the operating ceiling rises. In reality the reserve would need to grow in line with the extra load it protects, which shrinks the reclaimable band. How operators actually handle that, a fixed uplift, proportional scaling, something smarter, is high on my list of questions for you.
OBJECTIVE
Put a defensible number on how much extra load the site can safely host on its existing connection, in eight weeks, with evidence the customer’s ops team will stand behind.
HYPOTHESIS
A meaningful share of contracted capacity is stranded behind static safety buffers, and forecast driven limits can release a worthwhile portion of it with no new infrastructure.
IT DECIDES
Whether the customer commits to a paid rollout, and where it starts.
IN SCOPE
  • one site, one clearly drawn boundary
  • the customer’s historical power and IT load data
  • a reclaim number with confidence bounds
  • a go / no-go recommendation
OUT OF SCOPE
  • multi-site rollout
  • hardware changes of any kind
  • renegotiating the grid connection during the pilot
The eight weeks// margin notes carry the evidence
WK 1
Scope and align

Agree the single question, the one site, and what success looks like, with the people who’ll have to defend the result. Define “safe” with the customer’s engineers before touching any data: their redundancy rules, their contractual limits, written down and agreed.

WK 2-3
Collect, then go on site

Pull historical metering and load data, then walk the site and interview the ops team on how they actually run it versus what the paperwork says. Audit data quality in week 2, not week 6. That’s where pilots quietly die.

WK 4-6
Analyse and model

Profile actual against contracted load, size the stranded band, and stress test how much comes back under forecast driven limits. Every estimate carries a range and a written assumption.

// honest scopeI structure the analysis, run the data work, and pressure test the output. The energy modelling assumptions are the founders’ and engineering’s domain: my job is turning them into a decision, not inventing them.
WK 7-8
Recommend and decide

One number with confidence bounds, the operating changes needed to capture it, the risks, and a clear go / no-go with a rollout path. If the honest answer is “less than hoped”, that’s still a good PoC. It just saved everyone a bad rollout.

DATA I’D ASK FOR

Historical power draw and IT load at whatever granularity exists, cooling headroom, contracted versus connected capacity, incident history. Collected via metering exports, structured ops interviews and one site walk.

SUCCESS LOOKS LIKE

A reclaim number the customer’s own ops team will put their name to, and a clear yes or no on rollout. The deliverable is a credible decision, not a flattering one.

KEY RISKS

Data gaps: audit first, model second. Ops scepticism: co-author the safety definition with them in week 1. Overpromising: the number ships with its error bars.

My recommendation · where I’d point the effort

Prove one undeniable number on one site before surveying anything broadly. The fastest route to a paid rollout is a single result the customer’s ops team will co-sign: depth over breadth. Start where the gap between contracted and actual load is widest and the freed capacity already has a buyer’s name on it. Then write everything down, because the write-up of the first PoC is the first page of the playbook the next ten run on.

02 / The proof

I’ve run this play. Different domain, same shape.

// real projects counts are actual, estimates are marked.

EquiTie is a private markets platform: early team, roughly 200 investors, $30M+ of deployed capital. Leadership wanted a full investor app and portal: months of engineering, no evidence anyone would use it. I made the case to test demand first, and got the mandate to run it.

Ten structured interviews, then working prototypes built with AI coding tools, because what people adopt and what they say they want are different data. The friction lived in onboarding and deal structuring, not the wishlist. Four of seven features were cut before build; the roadmap moved to where the pull was.

10
STRUCTURED INTERVIEWS
actual
~200
INVESTOR BASE
4/7
FEATURES CUT BEFORE BUILD
actual
~12
ENGINEERING WEEKS SAVED
est.
And when the answer is “build”, I carry it
3,000+
USERS, FROM A PILOT OF 50

internal analytics platform I co-owned at Barclays, grown 60x and trusted with front office workflows

days to minutes
RECONCILIATION TIME

Finance and Risk data operations rebuilt across regions

4,500+
SPECIALIST HOURS A YEAR

recovered for the business through automation

The system changes. The method doesn’t.

At EquiTie it was investor workflows. At Barclays, markets and risk data. At Zendo it’s energy and load: I’d be learning that layer from your team while running the parts I already know cold.

03 / Why me

The honest case.

The useful version of me on day one isn’t a half-trained energy analyst. It’s an operator who takes ambiguous, cross-functional problems and drives them to a decision: scope it, get the data, build the artefact, force the call. That’s been the job at a global bank, at a private markets startup, and now at my own consultancy, where every engagement starts in a domain I didn’t know the month before.

WHAT I’D OWN FROM DAY ONE
  • PoC scoping, delivery and customer management
  • data collection, analysis and reporting
  • decision memos that hold up in the room
  • translating customer pain into product requirements
  • the playbook: templates, process, repeatability
WHAT I’D BE LEARNING FROM YOU
  • energy markets and power systems, properly
  • the modelling assumptions that only come from having run this
  • where Fig. 01 above is wrong
// ramp recordPrivate markets fund mechanics at EquiTie inside a month; a new SME sector at Lean Multiple every few weeks. Energy won’t be my first cold start.
BIAS FOR ACTION

Nobody asked for this memo. That’s the point.

COMFORTABLE IN THE DATA

SQL, Python and BI tooling in daily use since 2020, plus the habit of showing my working.

TECH-LEAN

CS degree, production code shipped, agentic tools daily. This page: one file, built by hand, no framework.

FINE WITH AMBIGUITY

Three industries in six years, energy next. “We don’t know yet” is a place I can work from.

Why this role, after starting my own consultancy? Because Lean Multiple was built for breadth, and it taught me I want the opposite next: one hard problem, a small team that owns it, and enough surface area for judgement to show. A physical constraint with a software lever is exactly that problem.

Every system I’ve worked on had more in it than its owners could see. Finding that capacity is the job I want.

m.elsherei@outlook.com LinkedIn Thanks for reading. Happy to walk through any of this live.